Milwaukee, WI Personal Injury Lawyer - Urban & Taylor
We live to fight for those who
can't fight for themselves.

Jay A. Urban

Trial Lawyer


Jay is a founding member and partner of the firm. He represents individuals in personal injury and death cases, practicing in the areas of nursing home abuse, and products liability. Jay has been repeatedly elected by his peers for inclusion in “Best Lawyers in America”

Jay has served on the Board of Governors of the Wisconsin Association for Justice (formerly the Wisconsin Academy of Trial Lawyers) since 1998. Jay, frequent lecturer at trial skills seminars across the country, is also actively involved in the American Association for Justice, the American Bar Association, the Southern Trial Lawyers Association, and the Wisconsin State Bar Association.

An example of Jay’s recent work involves leading the fight on behalf of hundreds of Wisconsin homeowners who have been left with damaged or dead trees as a result of the use of the chemical Imprelis, manufactured by DuPont.

Education: University of Wisconsin – Madison, B.A. 1989.
Marquette University School of Law, J.D. 1992.
1992 National American Jurisprudence Award (for Highest Level of Achievement in Advanced Trial Practice) ;Phi Alpha Delta Law Fraternity

Admitted: State of Wisconsin Supreme Court; U.S. District Court, Eastern District of Wisconsin; U.S. District Court, Western District of Wisconsin; United States Court of Appeals for the Seventh Circuit; United States Court of Federal Claims, Washington, D.C.

Practice Areas:

  • Personal Injury
  • Nursing Home Abuse
  • Products Liability
  • Medical Malpractice
  • Mass Torts
  • Class Actions

“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a little better; whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is the meaning of success.” -Ralph Waldo Emerson


Born June 23, 1967 (Milwaukee, Wisconsin); Family: Married to Alicia Paavola Urban; two daughters.

Bar Admission

State of Wisconsin Supreme Court & U.S. Eastern District of Wisconsin in 1992

Practice Areas

Plaintiffs Personal Injury, Employee Rights & Consumer Litigation

Professional Background

Urban & Taylor s.c. (1999 to present)
Shareholder & Co-Founder (Milwaukee, Wisconsin)

Techmeier & Van Grunsven, S.C. (1995 to 1999)
Trial Attorney (Milwaukee, Wisconsin)

Karp Law Offices, S.C. (1992 to 1995)
Associate (Milwaukee, Wisconsin)

Gillick, Murphy, Wicht & Prachthauser (1990 to 1992)
Law Clerk (Milwaukee, Wisconsin)

Westlaw Legal Research (1990 to 1992)
Student Representative (Milwaukee, Wisconsin)

Carmichael & Mubarak, S.C. (1989 to 1990)
Law Clerk (Tomah, Wisconsin)


Harvard University Law School (2002)
The ATLA Ultimate Trial Advocacy Course: Art of Persuasion

Marquette University Law School (J.D. 1992)
1992 National American Jurisprudence Award (for Highest Level of Achievement in Advanced Trial Practice)
Phi Alpha Delta Law Fraternity

University of Wisconsin – Madison (B.A. 1989)
Emphasis in English Literature & Philosophy


Wisconsin Academy of Trial Lawyers (1992 to present)
Board of Directors (1998 to present); Sustaining Member (1996 to present); Chairperson–New Lawyers Section (1997 to 1999); Membership Services Review Committee (1997 to 2002); Contributing Editor, The Verdict (1998 to present); Legislative Committee (1998 to present); CLE Program Co-Chair (2001 to 2004); Tort Preservation Fund Contributor

Association of Trial Lawyers of America (1993 to present)
State Governor for Wisconsin (1999 to 2003); Co- Chair–NLD Public Service & Education Committee & TLA New Lawyers Section Start-Up (1998 to 2002); Moderator-Classroom to Courtroom Law School Seminar (1999 to 2000); Co-Chair-NLD Midwest Fundraising (1998-2000); ATLA/PAC Contributor

Wisconsin Employment Lawyers Association (2000 to present)

National Employee Lawyers Association (2000 to present)

State Bar of Wisconsin (1992 to present)
Litigation Section (1993 to present); Lawyer Referral & Information Committee (1998 to present); Labor & Employment Rights Section (2000 to present)

Milwaukee Bar Association (1995 to present)
MBA Messenger Committee (1997 to 2002); Lawyer Referral & Information Committee (1998 to 2002)

Milwaukee Young Lawyers Association (1995 to 2000)

American Bar Association (1993 to 1999)


2005 Super Lawyer Award Details…

2002 Baldwin Award: Outstanding New Trial Lawyer Details…

1999 Special Service Award: Association of Trial Lawyers of America New Lawyers Division

1998 Outstanding State New Lawyer Division – Wisconsin Chair: Association of Trial Lawyers of America New Lawyers Division


Wisconsin’s Top Verdicts & Settlement 2004 & 2005

Lawyers Weekly USA “Small-Firm Lawyer Prompts Recall of 60,000 Baby Strollers” April 5, 1999

Association of Trial Lawyers of America “Wisconsin Family, Attorney Help Make America’s Families Safer” Keep Our Families Safe Website 1999


Top Ten Tech Tips, ATLA, February 2006 (Hawaii)

Alternative Medicine, ATLA, 2003 (New Orleans)

Worksong: Starting and Managing a Personal Injury Law Firm, ATLA Annual Convention, Summer 2002 (Atlanta, Georgia)

The Tort Frontier: Invasion of Privacy & Other Civil Actions, WATL Winning Strategies Seminar, Fall 2000 (Madison, Wisconsin)

Impeaching Witnesses with style, Marquette University Law School, March 2000 (Milwaukee, Wisconsin)

Technology Torts: A Trial Lawyers Guide to the Year 2000 Problem, WATL Annual Convention & Seminar, Winter 1999 (Milwaukee, Wisconsin)

Discovery & Deposition of Defense Medical Examiners, WATL Tort & Technique Seminar, Fall 1999 (Madison, Wisconsin)

Interviewing Jurors Before, During & After Trial, WATL Paralegal Seminar, Spring 1999 (Green Bay, Wisconsin)

Sports Torts, WATL Tort & Technique Seminar, Fall 1998 (Madison, Wisconsin)

X Marks The Box: A New Generation of Jurors, WATL Annual Convention & Seminar, Winter 1999 (Milwaukee, Wisconsin)


Trial Lawyer Tips: Insurance Statements, The Verdict, Spring 2001

Structured Settlements: By The People, For The People, The Verdict, Spring 1999

A Lawyer’s Look At the Year 2000 Computer Problem, 7 MBA Messenger 8 (Nov. 1998)

Sports Torts in Wisconsin, Marquette University Law School National Sports Law Journal, 1998 (reprinted as Sports Torts in Wisconsin I & II, The Verdict, Spring and Summer 1998)


Wisconsin Practice Series, PI for Π


Urban Ecology Center (2003 – present)

Skylight Opera Board (2002 – present)

Board of Directors & Co-Chair of Marketing – The Volunteer Center of Greater Milwaukee (1999 to 2002)

Chairperson & Commissioner – City of Milwaukee Equal Rights Commission (1999 term appointment by Mayor John O. Norquist of a four year term to enhance fair employment, education and housing in metro Milwaukee)

Trustee, Water Tower Landmark Presentation Trust (2000 to 2002)

Project Safety Phone, Santa Brings A Lawsuit & Holiday Giving Tree Coordinator – Wisconsin Academy of Trial Lawyers (Winter 1998 to present)

Appellate Judge – Marquette University Law School’s Appellate Advocacy Moot Court Competition (1998)

President/Board of Directors – Georgetown & Park Prairie Condominium Associations (1993 to 2003)

Media Interviews/Case Features

USA Today
Milwaukee Journal Sentinel
Today Show
City LifeStyles
Good Morning America
All Metro Milwaukee Television News Stations and Community Newspapers Inc.

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